Transcript of Podcast:
Companies engage in corporate philanthropy for a variety of reasons, including a desire to build an image as a company that cares and gives back. Some give to impact the social issues that affect business, such as health and transportation, or to encourage social change. Many view corporate philanthropy as an important element of social responsibility. Although many large corporations simply donate money to causes or charities, corporate philanthropy can take a more hands-on approach for small businesses.
Organize event days where employees can earn comp days for helping out. Get everyone t-shirts to wear and make it an event. Seven out of ten co mpanies that provide charity support offer paid time-exchanges. This is a great way to foster team building. If you are a sales organization, and you have enough people, you can even create competitions for help (most boxes boxed, etc). Expect about 30% of your organization to participate. If you get to 50% participation, you are in the top engagement tier.
Employee Giving campaigns
If you have a larger organization, you can arrange corporate giving programs. Make it easy for employees to give.
One of the first rules when it comes to holding a successful workplace giving campaign or fundraiser is to make it fun. How do you do that? Host a kick-off party, charity fair, or similar type of networking event.
Create a theme and get the boss involved. The upper management needs to be the evangelist in this case.
Keep it up and have regular events like pizza.
Sponsor “paid” casual days, “paid” days off and even “paid” breaks. There are many employees who would love to give yo u some money for extra family time or to leave early around holidays to get some shopping done. There are also employees who would love to unwind for an hour with a video game.
Make sure that when employees take advantage of these, that their managers not only embrace but celebrate their contributions. Th e email should read, “Hey, Jenny is out for the rest of the day paddle boarding for her contribution of $20, woo hoo!”. You also must realize that these contributions may not actually cover their pay, so work with your hr and accounting to track these hours so you could deduct them as charitable contributions. Additionally, doing this allows you to say you gave x number of dollars and include the salaries in the total, making you a boss in your community for giving lots.
Organize charity events
This is one where you don’t have to go it alone. If y ou are in a chamber, work with them. If you are in any business groups, they are a great resource. Do some searches on whatever type of charity you want to support and results will pop up with organizations that list contributors. Reach out and see how everyone can help together.
Charity auctions and special events are great money raisers with many places offering up their services free for mentions and promotion.
Have computers that need updating, donate the old ones. Have your IT person help set them up on the clock. It’s all deductible. One computer can make a lot of difference. Maybe you even purchase some inexpensive computers and donate those. Remember, it is deductible.
Local Grant Programs
If you don’t have a huge staff, you may want to look into a grant program. Small businesses also can design grant programs in communities where they have business locations. Local grant programs let companies target specific needs in their communities or focus on issues of interest to the business owners. The corporation establishes eligibility criteria, grant limits, focus areas, application periods and deadlines. A committee of employees and community representatives reviews grant requests and make decisions. The corporation can operate the program itself or have a charitable trust fund with a local community foundation manage the fund and administer the grant program.donation
Being involved with your community is critical to your business. If your community improves, so do your prospects for clients!
Our marketing firm donates 10% of all profits to organizations that support mental health initiatives for kids and veterans.
What can you do for your community?